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Rival
For

Rival watches their prices, promos and stock-outs, then prepares the moves to make on your store. You see the sources, check the estimated impact on your margin and keep the final say.

See my first decision

Free · No credit card

  • Shopify stores
  • Meta ads
  • Instagram

SoonTikTok ads · Google ads

Rival is reading your competitors0 stores · 0 products · 0 ads

Your position today

Your serums are 17% above the market

  • Serums

    +17%

    You · €32.00€18.00€38.00

Brume

Facebook · Instagram

Running

90days live

Relaunched 2 times4 versionsPrice
“Sensitive skin? Your 3-step routine, from €19.”

@rituelnord

6.2×their usual engagement

Stock-outToday, 8amAI

Feature your barrier cream on the home page for 7 days

+€620 estimated margin over 7 daysexample

  • 1Brume · product page · for 3 days
  • 2Oléa · product page · today
  • 3Your barrier cream · 42 in stock

Example with fictional brands

What Rival spots for you, every day

In your workspace, every line opens its proof.

  • Price dropOléa cuts its vitamin C radiance serum from €28.60 to €22.90yesterday
  • New productOléa launches a 0.3% retinol serum at €342 days ago
  • Promo launchedBrume discounts its gift boxes by 10% with code RENTREE4 days ago
  • Post taking offA Rituel Nord reel gets 6.2 times its usual engagement3 days ago
  • Out of stockBrume’s barrier cream has been sold out for 3 daystoday
  • Ad that lastsBrume has run the same ad for 90 daystoday
  • New ad versionsOléa tests 3 variants of the same ad in 3 days2 days ago
  • Ad back onlineBrume brings back its "3-step routine" ad5 days ago
  • Product removedBrume drops its toning mist from its catalogue6 days ago
  • Price upRituel Nord moves its night balm from €29 to €34a week ago

Every morning

The morning decision

What changed, why it concerns you, what we suggest: the action is ready to launch.

PromoToday, 8amAI
What changed

Oléa moved its vitamin C radiance serum from €28.60 to €22.90, a 20% cut.

  • 1Oléa · product page · today
  • 2Brume · Meta ads · live for 90 days
  • 3Your serums · 17% above the median
Why it concerns you

Your serums cost 17% more than the market median3: friction for anyone comparing.

What we suggest

Launch RENTREE10: 10% off your serums for 7 days

Shopify · Discount−10%RENTREE10Serums collection
Valid7 days

Simulation: nothing is sent until your store is connected.

Example on fictional brands. In your workspace, every fact opens its proof.

Your guardrail

The honest no

Before following a discount, Rival projects the margin and refuses to launch past your guardrail.

Not worth doing this weekEstimate · simple model

Matching Oléa’s −20% would cost you margin: Rival does not sign.

Margin projected by discount; it turns negative past 12%.guardrail 15%tipping 12%−10%−20%
At −10%, what Rival suggests
+0.4% margin
At −20%, Oléa’s level
-3.2% margin

Assumed gross margin 62%, each discount point adding 2% volume. Tipping point 12%, guardrail 15%. A simple, transparent model, not a forecast.

What the other tools do

  • Spreadsheetsyou copy prices by hand, with no projection.

  • Spy toolsad galleries and estimated spend.

  • Rivalmargin projected before following, and the right to say no.

Generic tools vary. Common usage, not a specific product.

Free comparison

Compare your store to three competitors

Enter your store’s address. Rival reads your catalog, proposes three competitors you can swap, and shows real price gaps with their sources. No account, about two minutes.

  • Three competitors proposed from public sources, correctable in one click
  • Your price position per category, with real figures
  • Two or three observable gaps, each with its source and date
  • One recommendation with its evidence, or an honest “nothing to do”

Every figure shown is read from public catalogs today or computed from them. Nothing is invented; when a site can’t be read, Rival says so.

Check it yourself

Three free tools, no account

The comparison and the margin maths Rival applies every morning, open to everyone.

After the decision

Every action stays undoable

Rival keeps track of what it did for you, and you can undo all of it. The before/after measure of your orders will arrive with the Shopify connection.

What Rival did

  1. Code RENTREE10 launchedApproved by youUndo the action
  2. Home page meta description addedApproved by youUndo the action
  3. 3 products moved to pre-orderUndone

Every approved action shows up here, and can be undone.

Connections

Plugged into where you already work

Rival delivers each decision where you will actually read it, reads only public or authorised sources, and connects to the tools you already pay for.

decisionsSlack · Oléa team

RivalApp8:02 AM

Morning decision · Promo

Oléa moved its vitamin C radiance serum from €28.60 to €22.90, a 20% cut.

Launch RENTREE10: 10% off your serums for 7 days

The same message reaches Telegram, Discord, Teams, your inbox and your calendar.

Where your decision arrivesNew

What Rival reads

  • Meta Ad Library
  • Instagram
  • TikTok profiles
  • RSS & news feeds
  • YouTubeSoon
  • Wayback MachineSoon

What Rival connects to

  • Claude · MCP
  • ChatGPT · MCP
  • Cursor · MCP
  • Shopify connection
  • KlaviyoSoon
  • Google Search ConsoleSoon
  • Google Merchant CenterSoon

What's new

  1. Decisions delivered to Slack, Telegram, Discord and Teams
  2. Follow-up checks at D+7 and D+14, plus a calendar feed
  3. Publications: a weekly social post plan built from observed facts
  4. Free store diagnostic against three competitors, no account needed

MCP connection · included with Execute

Ask Claude, it answers with your proof

Connect your workspace to Claude, Cursor or VS Code: your competitors, prices and signals become sourced answers.

  • Oléa · catalogueVitamin C radiance serum moved from €28.60 to €22.90yesterday
  • Brume · catalogueBarrier cream sold out for 3 daystoday
  • Rituel Nord · Meta ads3 new ads on the short-routine angle2 days ago

What moved at my competitors this week?

Rival

Rival only returns what it read, with the source and the date. Your assistants read your workspace, they never write to it.

Someone watching your market and preparing your answers costs €2,500 to €4,000 a month.

Rival costs €149 a month and watches your market every day.

Not a replacement for anyone: the job nobody has time to do, done with its proof.

Pricing

Three steps, one market

Start for free with one decision a day. Move up to see every decision, then to launch them and let Rival keep them running for you.

Free plan with no time limit, no credit card

  • Free

    Start here

    €0No credit card

    • Rival reads your brand: what you sell and to whom
    • Suggested competitors to follow
    • 3 tracked competitors
    • One decision a day, with its proof
    Start for free

  • Watch

    €79/ month

    • 1 brand or store
    • 5 tracked competitors
    • 8 watched pages per competitor
    • Daily watch of prices, catalog, Meta ads and Instagram
    Choose Watch

  • Execution

    Our central offer

    €149/ month

    • 10 tracked competitors
    • 12 watched pages per competitor
    • Launch decisions: preview, guardrails and impact projection
    • 3 manual refreshes a day
    Choose Execution

  • Automation

    €299/ month

    • 20 tracked competitors
    • 20 watched pages per competitor
    • Autonomy set per action type: ask me, do it, never
    • 10 manual refreshes a day
    Choose Automation

Yearly billing saves up to 20%: see the Pricing page.

Agencies and larger teams: custom volumes, onboarding support.Create an account, then write to us

See every plan in detail on the pricing page

The free plan needs no credit card. Lines marked “Soon” are not live yet.

FAQ

The questions we get asked

Another question? Create your free account and see what Rival finds in your market.

Start for free

Founders and small teams running an e-commerce brand, on Shopify or elsewhere, or a SaaS. Rival replaces the Monday-morning tour of competitor sites, ad libraries and Instagram accounts.

From competitor websites, read every day: product pages, Shopify storefront data, structured product data and SaaS pricing pages. Meta ads come from Meta’s official Ad Library API for the EU. Instagram posts come from the official API, through your brand’s own professional account. No scraping of protected platforms.

No, and we won’t pretend to. Nobody outside a company can see its ad spend or its traffic. Rival shows what can be observed: how long an ad has been live, its relaunches and versions, and the posts that beat the account’s usual engagement.

No tool can without their sales data. Rival shows the products they push hardest, like the ones featured first on their store, and labels them that way. Never as best-sellers.

Today: websites and catalogs, SaaS pricing pages, Meta ads and Instagram. Coming soon: TikTok and Google ads, LinkedIn posts, and your own store visits through a Shopify connection.

Not today. Rival prepares the decision, costs it, shows its guardrails and asks you to launch it: you see exactly what would change. Writing it for real into Shopify and Klaviyo comes with the Execution plan, and the “do it on its own” mode with Automation; both are marked “Soon” in the pricing. Nothing is ever sent on your behalf without your go-ahead.

Every sentence cites its proof: a capture, an excerpt, an ad or a post. Sentences whose sources don’t hold up are removed before you see them, and numbers come from extractions or calculations, never from free model text.

Your workspace is isolated from every other customer at the database level. The Instagram connection only reads public data from the accounts you follow, and Rival only watches public competitor pages.

A free plan to start, with no card and no time limit: Rival reads your brand, suggests the competitors to follow and reveals one decision a day. Three paid plans — Watch, Execution and Automation — then open every decision, billed monthly or cheaper yearly.

Who Rival is for

All use cases

The job nobody has time to do, done every day.

Start for free. Rival reads your brand and suggests the competitors to follow, in a few minutes.

No credit card · Rival analyzes your brand and your competitors in a few minutes

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Prefer to talk it through first?Book 30 minutes with the team